Like many very first time authors, I figured that when the word was out that I ‘d written a book, the world would beat a course to my door wanting to buy it. I’ll admit I provided little thought to marketing until the day my first printing of Handbook To A Happier Life was provided. In a panic, I called a released author I understood and asked, “What do I do now?” She suggested a number of books about book marketing, which I purchased instantly. I was on my method.
Success in book selling is a three step procedure: 1. Write the book. 2. Print the book. 3. Offer the book. That last one can be bit difficult:– RRB-.
Space does not permit me to enter into all the details of my process or to note the many individuals who assisted, however, there are a couple of extremely essential points I discovered early on that made all the distinction.
The most essential thing I discovered was to determine my reader. As much as I hated to admit it, not everybody would buy my book. My early feedback informed me entrepreneurs, network marketers and salesmen were buying my book. I started to ask myself focused questions regarding how I might best reach these people. I set objectives. After all, if you don’t have a goal, how will you know when you’ve succeeded? I took specific actions daily. That’s crucial. Constant action will make all the difference.
There were days when I was ready to quit however I kept doing something about it. I refused to quit. Another crucial point. Never ever, never ever, never give up! One day, a door opened. I had found a distributor who was selling to the market I wished to reach. They reviewed “Handbook To A Happier Life” and it was placed on a suggested reading list. It entered into eight printings with practically 100,000 copies offered and was equated into numerous languages, and after that offered to a big publisher. I knew the whole time that once people saw this book, they would want to read it.
I firmly believe most books will sell when you have taken the time to plainly define your market, set your goals and devote to taking day-to-day action. And more action– bearing in mind that there are lots of places you can sell books besides bookstores. Go for it!
The Very Best Business Card You Ever Had.

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” Keep in mind Jim, this is a terrific business card.” That was my first lesson as a brand-new author and it has served me well over the years. On a lark, I sent 20 copies of my brand-new book to the presidents of a number of big direct sales companies. The result was a radiant testimonial from the president of one of the companies, in addition to an order for 250 books. Was it worth the expense of handing out the 20? You bet it was! I like to think of handing out books as planting seeds. You never know which ones will spout or when.
Numerous expert speakers and coaches voluntarily distribute their $12 paperback book (with a cost of a $2-$ 4) and attract customers and bookings worth thousands of dollars from it. Others obtain high priced consulting contracts using the book as a door opener.