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Like a lot of very first time authors, I figured that once the word was out that I ‘d composed a book, the world would beat a path to my door wanting to buy it. I’ll admit I offered little thought to marketing till the day my first printing of Handbook To A Happier Life was provided. In a panic, I called a released author I knew and asked, “What do I do now?” She recommended a number of books about book marketing, which I purchased right away. I was on my method.
Success in book selling is a three step procedure: 1. Compose the book. 2. Print the book. 3. Sell the book. That last one can be bit tricky:– RRB-.
Space does not allow me to enter into all the details of my process or to list the many individuals who assisted, however, there are a couple of very crucial points I learned early on that made all the difference.
The most important thing I learned was to identify my reader. As much as I disliked to confess, not everyone would buy my book. My early feedback told me business owners, network marketers and salesmen were buying my book. I started to ask myself focused concerns regarding how I could best reach these people. I set goals. After all, if you do not have an objective, how will you understand when you’ve succeeded? I took specific actions daily. That’s important. Constant action will make all the distinction.

There were days when I was ready to give up however I kept acting. I refused to quit. Another essential point. Never, never ever, never ever give up! One day, a door opened. I had actually found a distributor who was offering to the marketplace I wanted to reach. They reviewed “Handbook To A Happier Life” and it was placed on an advised reading list. It went into eight printings with nearly 100,000 copies offered and was equated into numerous languages, and then sold to a big publisher. I knew the whole time that once individuals saw this book, they would want to read it.
I strongly believe most books will offer when you have actually taken the time to plainly specify your market, set your goals and commit to taking daily action. And more action– keeping in mind that there are lots of places you can sell books besides bookstores. Go all out!
The Best Business Card You Ever Had.
” Bear in mind Jim, this is a terrific business card.” That was my first lesson as a new author and it has actually served me well over the years. On a lark, I sent 20 copies of my new book to the presidents of numerous big direct sales business. The outcome was a glowing review from the president of one of the companies, together with an order for 250 books. Was it worth the cost of giving away the 20? You wager it was! I like to think about handing out books as planting seeds. You never ever understand which ones will spout or when.
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Lots of professional speakers and coaches voluntarily distribute their $12 paperback book (with a cost of a $2-$ 4) and bring in customers and reservations worth thousands of dollars from it. Others acquire high priced consulting agreements using the book as a door opener.

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