What is a Marketplace? If I stated to explain it in a few words I bet you would undoubtedly say it’s a site to go and purchase things. That would be precisely right. It’s a place where goods and services are exchanged. Going a little more, why do individuals go to a marketplace? Option! They go because as soon as they arrive, there are choices to make, things to see, things to compare. As consumers of products and services we like choices. Go to the grocery store and take a peek at the cereal aisle. Do you see one type of cereal? No. You see many types being used and like it or not, we love those options.


A marketplace uses options and there are many kinds of marketplaces. The store is one type. There are likewise online marketplaces such as when you are buying vehicle insurance coverage. That is a kind of marketplace since you can select the various business and compare services, rates, and so on. Websites like eBay are yet another kind of marketplace.

menjana pendapatan So precisely how does a marketplace assist an organisation? To address this concern, it’s probably best to know that as a business you can either be the recipient of such a marketplace or you are the one going to the marketplace. In both cases there are benefits to marketplaces. Next I will explain how both situations help an organisation.

Let’s take the example of how a marketplace assists a business that is looking for services/products. For something, the marketplace is full of various options each with their own advantages and disadvantages. You get to decide which best fits your needs. Secondly, whether you are online or not, a marketplace offers you these options in one location. You don’t need to browse all over to discover any of your choices. Everything is right there for you. Benefit is the factor here. A third benefit of a marketplace is that you can discover a lot by seeing the different options you have. You get to learn about prices, services offered for numerous rates, connect with a brand name, and make smarter options.

Now let’s take an example of being IN the marketplace. Expect you are an organisation this is part of a market and you are therefore a part of a marketplace in one method or another. Being in the marketplace is a method to see what others are doing – and there is absolutely nothing wrong with observing that.